lUNCHBOX

Smith Street Books arrived with a clear ambition: a box-set of 100 salad recipe cards that could hold its own on a mass-market shelf while still feeling fresh and considered. The outer packaging leads with loose, playful illustration set against a confident typographic lockup — bright and breezy without tipping into twee. Inside, the cards are designed with the same energy but a different discipline: layout inspired by the logic of a bento box, with colour doing the heavy lifting for categorisation and typography crafted to handle sometimes generous amounts of text in compact spaces. The overall effect is quick, easy, colourful and tasty — exactly the energy you need to pull off a happy, healthy lunch in minutes.

Senior designer
Illustration, Concept, Design and implementation
2024

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