Mazz Napier founded The Bond Wellbeing, a postpartum doula practice in Sydney, to support families with newborn babies through in-home care, nutritional guidance and baby massage. We worked closely together from the very beginning – naming, brand strategy, visual identity – with the goal of reaching a new generation of city-dwelling parents on their own terms. The brand values Mazz brought to the table were grounded, empowered and juicy, and the identity reflects all three. Loose freehand illustrations, a warm contemporary palette and a wordmark set in Grand Slang — with its flowing curves and that quietly quirky angled O — add up to something that captures new motherhood without sanitising it.